Now Share This: PR and Social Media

I love this video from TED because it illustrates some key points about how Social Media has changed everything:

1. Don’t be afraid to lose control of your message.
2. Be genuine and authentic.
3. Remember, it’s a level playing field now – anybody can participate. Everyone has an equal opportunity.
4. Cost of entry: Zero! You don’t need a huge budget or piles of money to have success online.
5. When you do get a hit idea on your hand and it goes viral, be ready to monetize!