How can the most successful and popular athlete on the planet go 36 hours without clearing up what is turning into one of the great PR blunders of the 21st century?
Where is Tiger’s PR team on this? Where is his agent? 36 hours in today’s social media environment is an eternity.
What was Tiger doing leaving his house at 2:25 am? What caused him to crash his SUV into a fire hydrant and then a tree? Are the rumors about marital problems true?
For someone who has done such a great job controlling his image for the past 15 years, the bizarre actions out of the Woods’ camp the past three days have to make you wonder:
Either Tiger’s PR team is completely tone deaf and inept, or else he isn’t listening to them. Either way it’s a colossal blunder from a PR and crisis communications standpoint. Shocking to see from a guy like TW given how carefully scripted and executed his public persona and PR has been in the past.
Meanwhile the rumor mill continues to churn at a record pace, and the longer Tiger waits the more important it becomes that he come up with a REALLY good explanation.
What’s your take on this whole situation from a PR perspective?
1 response so far ↓
Tiger, you can’t outmuscle the competition on this one! « Now Share This: PR and Social Media // November 30, 2009 at 8:35 pm |
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