Comments on: Online video for brands, corporations and companies – must see TV http://nowsharethisblog.com/2009/11/25/online-video-for-brands-corporations-and-companies-must-see-tv/ PR, Social Media and multimedia storytelling Thu, 25 Feb 2010 17:51:28 +0000 hourly 1 http://wordpress.com/ By: johnnemo http://nowsharethisblog.com/2009/11/25/online-video-for-brands-corporations-and-companies-must-see-tv/#comment-5 johnnemo Thu, 26 Nov 2009 13:50:49 +0000 http://nowsharethisblog.com/?p=78#comment-5 Ed, you are right on the money. The stats behind how many of us watch video online and how often don't lie. I love your fax machine analogy - this is the same thing happening on an even larger scale. Ed, you are right on the money. The stats behind how many of us watch video online and how often don’t lie. I love your fax machine analogy – this is the same thing happening on an even larger scale.

]]> By: Ed Heil http://nowsharethisblog.com/2009/11/25/online-video-for-brands-corporations-and-companies-must-see-tv/#comment-4 Ed Heil Thu, 26 Nov 2009 05:01:38 +0000 http://nowsharethisblog.com/?p=78#comment-4 Well, I first have to say thanks for the plug, John - lunch is on me when we get together! That said, it's an interesting time in communications. In fact, I harken back to my days as a sales person selling fax machines in the late '80s when we were trying to explain to people why the fax was going to change the way businesses operate and people would simply say, "wait, so I have to buy two of those things?" Having the benefit of working in the media and now running a PR agency, we know that from a traditional PR to Media to consumer flow of communication, video is an exceptional way to pitch a story. If a reporter, editor, producer is having a hard time visualizing your story you can now SHOW them in video! How cool is that? Furthermore, video and as you are seeing with your blog, businesses and associations like yours can go right from the source to your customers, supporters, etc. Let's face it, people aren't sitting around anymore waiting to see what's going to be covered on the news tonight, they will seek it themselves. Or better yet, the news they want will find them. Are we biased regarding the power of video? Sure we are, but think of this: the question isn't did you watch a video online this week, but how many and of those, how many did you watch on your phone? Well, I first have to say thanks for the plug, John – lunch is on me when we get together! That said, it’s an interesting time in communications. In fact, I harken back to my days as a sales person selling fax machines in the late ’80s when we were trying to explain to people why the fax was going to change the way businesses operate and people would simply say, “wait, so I have to buy two of those things?”

Having the benefit of working in the media and now running a PR agency, we know that from a traditional PR to Media to consumer flow of communication, video is an exceptional way to pitch a story. If a reporter, editor, producer is having a hard time visualizing your story you can now SHOW them in video! How cool is that?

Furthermore, video and as you are seeing with your blog, businesses and associations like yours can go right from the source to your customers, supporters, etc. Let’s face it, people aren’t sitting around anymore waiting to see what’s going to be covered on the news tonight, they will seek it themselves. Or better yet, the news they want will find them.

Are we biased regarding the power of video? Sure we are, but think of this: the question isn’t did you watch a video online this week, but how many and of those, how many did you watch on your phone?

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